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Company that the idea is meant for
Active Close 2018.03.09

How can we improve customer value?

In ten years 50 percent of our business will be things we do not do today. There may be new products, offers, customers and services, but also brand-new activities. It is the willingness to change and adapt that shapes our group and has made it what it is today and what will determine what we will be in the future.

We have great faith in you as a co-worker. You are the one with the knowledge, skills and ideas that can develop and improve our business. Therefore, we want to get to know your ideas on how we can create future customer value and thereby strengthen our competitiveness.

Together we meet a million customers every day who buy the Group companies’ goods and services. We are 20,000 employees in more than 1,000 workplaces that can make a big difference.

What can your company and the Axel Johnson Group do to create more value for our customers, and better business for us?

If you want to prepare your idea already, we would like the following information:

  • Title of the idea – at least 10 characters.
  • Challenge – Explain and describe the current situation. Why is your idea needed?
  • Description – Explain the solution to your described challenge.
  • Target Audience – Who is the user of the idea or who benefits from it? Who is the customer?
  • Value – What should the idea lead to, what business potential does it have? How will the customer and the company benefit from the idea?

Present your idea now and you might be the one that leads Axel Johnson into the future.


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